2. Avon and Mary Kay

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1. OUR STORY

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The commercialization of jewelry has been going on for a long time.

The paramount examples of this business are Avon and Mary Kaye, etc.

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1. Our Story


AVON AND MARY KAYE, GORILLAS IN THE RETAIL JEWELRY BUSINESS

If, so far, you have NOT had great success with jewelry,
this does not at all surprise me,
as your source of product most likely
is a commercial re-seller,
like one of the dealers we have traditionally supplied.

If you have an independent business
where you are selling jewelry
and you buy from intermediary re-sellers,
your business will probably eventually fail
and not repay you the time and money
you have been investing in it every day.

It seems very unlikely that any kind of a big success
might come about when one is re

-selling jewelry
that has been already re-sold by an intermediary.

The middle-man clogs up the commercial process
of getting authentic jewelry to the point of purchase.

Take for examples: …like Avon, Fuller, Mary Kay – or “Stella and Dot”

HOW can anyone hope for the big economic success that one wishes for ones’ self
with thejewelry and the accessories sold by these companies at such high prices?

These companies are loaded with expenses, and with financial investors,
and with the salaries of employees, and the cost of insider product distributors.

Avon and the rest of these jewelry distributor businesses  are run by financial merchandisers,
whose sold goal  to make  as much money as possible; therefore it is only logical
to these merchants to take as big a mark-up as possible for themselves
by maximally exploiting their suppliers, and customers alike.

The primary mission if commercial companies
is to buy low as possible
and to sell high as high as possible,
..beauty and justice have no place in this equation.

When the overriding of an operation motive is to make so much money,
the customers, distributors, and the producers are all turned into fools.

The marginal profits have been taken before the poor re-seller comes along
She tries to sell out of her catalog.  No Wonder the people run the other way
when a sales persons approach with the catalog of one of these companies!

Now if Avon or Mary Kaye were runing by craftspeople
it would be an entirely different story.

For a producer, it is desirable to be selling  at the LOWEST possible margin
in order that the jewelry spread widely